ZaneTV recently created a television commercial and web video that is stylishly slick, yet confidently honest… rugged but hi-tech. Oil-field brawn meets geeky smart. We visualized a hybrid between those two concepts that felt strong and visually powerful. A stylized treatment of rugged imagery, bold fonts, and strong metaphors, but also a human component — emphasizing the all-important fact that the CeRam-Kote principals are the experts in their field. That they are The Authority and if you want it done right, they are the ones to call.