"Connecting on Climate: A Guide to Effective Climate Change Communication" leads to a better understanding of American responses to climate change and explains how anyone, from religious leaders, to healthcare professionals, community leaders, journalists, scientists, educators, policymakers, and other interested parties, can better communicate with and engage the American public on the issue. This webinar overviews the main concepts of the guide.
The guide is a joint project between the ecoAmerica and the Center for Research on Environmental Decisions (CRED) at the Earth Institute, Columbia University.
The guide includes research from a range of social science fields including psychology, anthropology, communications, and behavioral economics and is designed to be useful for experienced and novice communicators alike. Included in the guide are strategies to boost engagement, common mistakes to avoid, and best practices that organizations have used to meaningfully engage individuals and groups on climate change.
Visit connectingonclimate.org to download a free copy of the guide.