'Graphic Wonderland' celebrates the power of the poster and the publicity pioneers of the golden age. It helps fill a documentary void on the significance of vintage design to art and cultural history and the shaping of national identity. Set in New Zealand, with international relevance and parallels, 'Graphic Wonderland' blends professional contemporary production, including digital silkscreening, with nostalgic charm. The infectious passion of the featured design pioneers is also a lesson in loving life, showcasing the deep (but often illusive) rewards of vocational alchemy. For those keen to dig deeper, 'Graphic Wonderland' builds on two lavish publications on vintage commercial art, sellingthedream.co.nz and promotingprosperity.co.nz. These posters are more than just advertising; they make people dream.