Here is the latest art project I did with Infiniti cars in Dubai. We transformed three cars into moving light painting brushes to create giant colourful images.
From dream to reality, from mind to matter, we had an array of technical and creative challenges, this was an upward battle all the way but, as soon as we saw the results in camera, the WOWs were being heard surpassing our initial expectations.
We worked in collaboration with three professional precision drivers, great video artists, cameraman, engineer plus a local Dubai team composed of thirteen different nations. All of this became possible because an amazing team from all over the world, great hearts, great minds coming together to nourish and create this vision.
That’s my kind of playground!
This was a first for all of us, a true adventure, a journey to be more precise. Infiniti and TBWA dared to do something different with us. Specially in this industry, it is rare to see this kind of initiative that challenges the status quo with this straight out of the box mindset. Congrats to the client for opening this up.
I took over four months of intense work to get here and now we offer you the result of our experience. Hope you enjoy it!
Pictures available here: patrickrochon.com/archives/2641
DOWNLOAD THE MUSIC HERE: mynameiscayce.bandcamp.com/
Light Painting + Creative Direction – Patrick Florent Rochon
Producer + Engineer – Evan E. Jones
Music Composer – Romain Strugala
Director + Cinematography – Jonpaul Douglass
Executive Producer + Cinematography - Pierre Tremblay
Editor +Colourist + Cinematography – Marco Cordero
Associate Producer – Vincent Santilli & Nathalie Patterson
Vehicle Lighting Fabrication – Roland Bourgeois & Mark Mercer
Assistant Camera – Niccolo Corradini
BTS Photographer – Arkadiy Sukhanov
Ron Oakley & Imran Mahmood & Mansoor Parol
DUBAI PRODUCTION: The Talkies
Executive Producer – Sabine Farah
Production Manager – Rita Jabourian
Production Coordinator – Michelle San Jose
Production Assistant – Hugo Narciso
Propmen -Abdul Azeez Yoosuf & Ariful Islam
Gaffer – Joseph Riachi
Best Boys – Magdi Yaacoup & Janmeris Tallada
Key Grip – Robert Babikian
Sound Recordist – Ihab
Denter – Milton Olivera
Technicians – Harry Pasad & Rendy Vilas
TRANSPORT + RUNNER:
Driver: Alla Owdin
Runners + Drivers – Shoukath Para & Khaled Abdullah
CATERING + UNIT:
Special thanks to:
INFINITI MIDDLE EAST:
Deputy General Manager – Francesca Ciaudano
Section Manager – Samer Bou Dargham
Marketing Manager – Yara Mansour
Marketing Assistant – Jizelle Lagman
Marketing + Events Specialist – Marina Baer
Executive Creative Director – Rohan Youg
Art Director – Elisa Arienti
Copywriter – Madeleine Butcher
Producer – Jessica Abi Nassif
Brand Leader – Khalil Salem
Account Director Rania Nazmy
Account Manager – Ola Ibrahim