This is the response I produced for a uni brief that was given to us about a month ago.

The Brief was to product a 10-15 second ident for a channel of our choice without changing the logo or identity of the channel.

I chose to do an ident for VH1 Classic and wanted to focus on the music that they showed on the channel itself. I modeled a guitar, amp and distortion pedal setup in a back room somewhere. The idea for the ident was to show a lead guitarist setting himself up to play but without revealing his identity. This also creates emphasis on the equipment used and the music rather than a celebrity.

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