As dusk falls on Cuban Independence Day (20th May) giant bats came alive in Rotterdam, The Netherlands. Bacardi presented their new logo in collaboration with Fitzroy Amsterdam and artist collective 3hund. 3hund made a next level projection video with the latest CGI technique. On the same day bats came alive all over the world to celebrate the new Bacardi logo and their new campaign. With #BACARDIBats you can follow the flight of the bats. True passion can’t be tamed.
Agency: Fitzroy Amsterdam BV