Nothing like training with the big guys. 'Secret Training Camp', directed by Paranoid US's Thierry Poiraud, brings some serious wildlife to the playing field. The spot, via M&C Saatchi, is a dramatic concept featuring the Australian national soccer team and African animals. Everyone on the shoot would agree, the production was a feature film. Period. Animals were shot in Cape Town and Johannesburg, South Africa, on location . From there the crew went to Australia to shoot the athletes in a studio, and finished with post at BUF in Paris, France. Post-production was a two month full-scale effort. With animals, a night time setting, a child actor and soccer celebrities, it was no easy feat to get the final result.
In a note of humor, Optus invited French director Thierry Poiraud to a Socceroos match, assuming that since he was European, he would be a huge football fan. However in reality it was his first experience in a soccer stadium!
Title: Secret Training Camp
Agency: M&C Saatchi, Sydney
Director: Thierry Poiraud
Production Company: Paranoid US / The Feds, Australia
Executive Creative Director: Ben We
Copywriter: Andy Flemming
Art Director: Paul Carpenter
Producer: Loren August
Planners: Colin Jowell and Hally Starr
Group Account Director: Nick Russo
Account Director: Tara Goh
Executive Producer Paranoid US: Claude Letessier & Cathleen O’Conor
Executive Producer The Feds: Karen Watson
Producer: Alex Richardot
DP: Andrew Lesnie
Editor: Richard Learoyd
Post Production: BUF, Paris
Music and Sound Design: Claude Letessier & Michael Baird, Noise
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