2010 FUTURE LIONS — WINNER
Tobias Fant, Johan Gerdin, Jonas Åhlén — Berghs School of Communication, Stockholm, Sweden
"Differentiate Bring from their competitiors by involving people in their business while at the same time make Bring deliver upon their sustainable brand value."
The idea of crowd sourcing a service for a business like Bring not only open up the possibility to establishing unique relations plus attracting new customers for a business in a static industry. The service could also engage people in a movement towards a better running planet. All this made possible thanks to new technology, the viral infrastructure of a platform like Facebook and peoples behaviour to live mobile.
Let's get together and Bring Change.