We developed the “I Chose” campaign series to connect Honda owners and local Portland businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V and identified local businesses that aligned with the model as well.
Tier10 traveled around Northwest Oregon with the all-new 2015 Honda CR-V and made a few notable pit stops at local landmarks, including locally owned and operated Pip's Original made-to-order doughnut shop. While at Pip's, the crew got the opportunity to speak to Pip's owners, the husband and wife duo Nate and Jamie Snell. Tier10's crew also visited Spin Laundry Lounge, an Eco-friendly laundromat, bar and cafe, and North Portland Bike Works, a non-profit community bike shop that offers new and used bikes, parts and accessories and operates a full-service repair shop.
Client: Northwest Honda Dealers
Campaign: "I Chose"
Vehicle: 2015 Honda CR-V
Duration: :30 Seconds
Location: Portland, OR
Date: January 2015
Director: Scott Rodgers
Director of Photography: Erik Motta
Editor: Devin Leisher
Assistant Editor: Alex Campuzano
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Liza Smith
Account Director: Andrew Diffenderfer
Account Executive: Karen Ergenbright