This spot was kind of one big disaster.
First of all, the new programs that we were selling were not good at all (i could even say that they're so close to rotten fruits in a gutter)
secondly, the concept and the plot for this promotional spot was not that interesting at all. it's about a guy who is going for a date. However, he seems like being cursed by bad luck. He lost his phone, he was shorty of money. but somehow he gets lucky to sort things out cause he watches those new TVB programs. SO he gets score eventually.
Finally, schedule was real tight. we only had one day shoot on digital beta camera, and one day for post production.
Result: I was just burst out laughing so hard when I watched it back . When it was first airing on TV, the CEO watched it and claimed that she was suffering from insomnia by countless nightmares caused by that promotional spot.
Then, next day, she demanded to pull it off.
please see it yourself if it's a hail or nightmare