Studio Canal, Element Pictures and The Industry Trust for IP Awareness launch exclusive ‘Shaun the Sheep: The Movie’ trailer online and in Cinemas Nationally thanking film fans for choosing official film
On Friday 6th Jan 2015 The Industry Trust for IP Awareness and Studio Canal will launch an exclusive Shaun The Sheep trailer in Irish Cinemas, adding to the vast catalogue of movie trailers that form Lovemovies.ie successful Moments Worth Paying For campaign.
The trailers aim to inspire film fans to choose official content and, with one of the best-loved children’s characters Shaun the Sheep to hit the big screen. This latest trailer does exactly that including bespoke footage of Shaun and friends enjoying movies responsibly. The Trailer directs fans to Lovemovies.ie, where they can learn more about real movie experiences, whilst also thanking them for supporting those who worked behind the scenes by buying their cinema ticket.
Alison Crinion, Communications Director, of the Irish Industry Trust for IP Awareness said:
“Shaun the Sheep is an excellent addition to the Moments Worth Paying For campaign, with our youth strategy, we aim to educate young people to value the creativity that goes into making film. It’s been fantastic to work with Studio Canal and Element Pictures and we’re delighted to be continuing our partnered approach in increasing awareness of the huge range of legal services that are available to Irish audiences.