This video made for popular French Canadian rap group Loco Locass went on to become the most watched video of the summer on MusiquePlus and was nominated at the MuchMusic Video Awards.
To mirror the song's anti-consumerist theme we filmed imagery of luxury bags burning. We juxtaposed that with an animation of the song's lyrics, inspired by backlit signs in Montreal's Metro stations.
- nominated at the 2005 MuchMusic Video Awards
- Music Video of the Month, 3 months on MusiquePlus
- screened in the programme 'Clips' at the 2007 Clermont Ferrand Short Film Festival
Producer: Bastien Beauchamp
Director: Notice Bureau
Editor: Celia Marais
Special effects: MFX Productions
Camera: Jean-Francois Daigle