On May 1st 2009, Sheena Matheiken set out on an unusual creative adventure by pledging to wear the same dress for whole year and reinvent it daily. The exercise was a rouse to raise awareness around the perils of disposable fashion while also raising funds for a worthy cause - to support the education of underprivileged children in India. The Uniform Project went viral and acquired millions of followers online, raising over 100k in funds for the cause. This is a visual chronicle of Sheena's year-long journey that we compiled towards the end of the project. Through high times and low, holidays, birthdays, and travels abroad, there's been one constant… or actually two. This is the story of a girl and her little black dress.
A movie by Matheiken & Monihan.
Music by The The, Coda by J,P,G&R
Sound FX by Phofo.