Since the first smallmouth bass I hooked on a Simax Rod, I was impressed. Getting the chance to create a commercial for this innovative, quality conscious brand I jumped at the chance. This spot shares some happy surprises and has taught me a few things as well. Shooting on chroma green here in Haliburton, the rod itself didn't translate like I wanted it to, however that's largely due to the fact that the spot got cut so quickly and we couldn't take in the moving macro photography. On the water, we managed to find this fish in the nick of time after spending plenty of memory cards shooting in the rain. You can't pick your days sometimes but you can pick your rods, Simax is one of the best yet.
Shot on the Canon 5D MkIII, 24-105 mm, graded in FCPx, simple.