Stop Motion Online Video to showcase the Kmart Fitness Range.
As agency producer, production manager and 1st AD, this was a great project to get involved in all aspects of the production. My role on the project was diverse, from quoting the job to sourcing the director, auditioning talent, choreographing, sourcing locations and art dept propping, I was able to be closely involved with every part of the creative and production process. With a small budget and a skeleton crew it was all hands on deck to bring this fun and high energy concept to life. Shot in one day, with our talent requiring 100 outfit changes, timing and performance were put to the test, but the results speak for themselves. All parties were extremely happy with the final video, and most importantly people loved the Kmart's Fitness range!
Client: Kmart Australia
Agency: Belgiovane Williams Mackay
Director/DOP: Alec McCloskey
Editor: Alec McCloskey
Art Director: Regina Stroombergen
Producer: Sally Cunningham