"When a woman gains power, she, her husband, her children and her extended family benefit for a lifetime," says Dr. Helene Gayle, incoming president of CARE, a leading humanitarian organization.
The I Am Powerful campaign offers women in the U.S. an opportunity to stand in solidarity with women in poor countries who struggle to survive on less than a dollar a day.
Directed by one of Hollywood's top cinematographers, Ed Lachman, and shot in South Africa, the I Am Powerful campaign was created to increase awareness of the issues affecting poor women.
Production & Post Services by double wide media
Directed by Ed Lachman
Produced by Don Faller
Edited by Laura Israel
Ad Agency: The Observatory
See more of Ed's work at: doublewidemedia.com/portfolio/ed-lachman/