Interactive Media Platform
In partnership with AT&T and the Dallas Cowboys, Obscura has reimagined the stadium experience, empowering fans with a groundbreaking new interactive media platform. When the Cowboys took their field for the 2014 season, fans experienced for the first time the AT&T LiveFX Board. This 130-foot, high-resolution LED display helps make touchdown celebrations more exciting, entertains fans during breaks, builds suspense for pivotal plays, and more. The experience unlocks a new dimension of collective fan participation, truly mobilizing fans and making them part of the extended team.
For more, visit obscuradigital.com/work/att-dallas-cowboys/