Shades of Love is a same sex marriage equality campaign which emphasizes information and love. SOL recognizes that the LGBT population is Shit Outta' Luck when it comes to human rights in the United States, aprx. 1,150 human rights. This is an ad that was designed to spread SOL awareness in the community.
Online research through http://www.iab.net indicates that 15 seconds is the most versatile advertisement when taking into account the web as well. 5 seconds is too short, 30 seconds is too long and irritating, but 15 seconds is just right.