Sporting goods manufacturers are more and more interested in the honest feedback of their customers. Crowd-sourcing platforms such as ISPO OPEN INNOVATION match companies with end users. That’s how The North Face gathered ideas about a new jacket model and Ternua found product tester for its Uigur Top. The customers get the chance to co-develop high quality and to exchange views with the community about the latest developments. So ISPO OPEN INNOVATION offers much potential for the entire sports industry.