Mobile usage is becoming an important part of the car buying process, especially when visiting a dealership. Your customers are shopping your competitors right from your lot. Over 60% of your customers are using their smartphone while in your showroom. When you see this, know that 2/3 of these customers will leave your dealership and visit another store within a day. This is called showrooming.
You have to have a way to get a customer away from your competitor’s dealership and into your dealership. The first hurdle is to display on mobile. Because of HookLogic’s responsive design, our call to action changes on your mobile site, to the form of a mobile banner. Once clicked, HookLogic delivers the incentive either by email or text message and promptly connect the customer to the dealership with either driving directions or a phone call.
Top three results that have come from Mobile2Show:
• Offer a first of its kind "showrooming" solution to dealers
• Build conquest campaigns for OEMs that boost market share
• Increase a dealer's mobile conversion rate and showroom visit rate