In this version the writing is faded to reveal just the logo.
Please also see the other versions:
b) Logo fades to writing - vimeo.com/1175588
c) Writing explodes leaving logo vimeo.com/1175600
d) Writing explodes fading to black vimeo.com/1175610
Feel free to comment here or go to blenderartists.org/forum/showthread.php?t=127297 to leave a comment