In this version the logo fades away and reveals just the writing.
Please also see the other versions:
a) Writing fades to logo - vimeo.com/1175510
c) Writing explodes leaving logo vimeo.com/1175600
d) Writing explodes fading to black vimeo.com/1175610
Feel free to comment here or go to http://blenderartists.org/forum/showthread.php?t=127297 to leave a comment