The (totally rad) Pacific Northwest
This campaign was created from the desire to thank the clients and wish them well in the new year while also showing talent through creating a complete package where all the elements fit and compliment each other.
The two defining features of the pack when it was started were a love of the Pacific Northwest as well as coffee. From that place a simple graphic was created to be the center point of the project. With this graphic and accompanying color palette, the project began to take shape. Adding a diner mug, with it's distinctive look and feel brought in the coffee element with the right feel. A sticker pack was created with buttons and die cut stickers to add whimsical value. The package design included custom antler artwork that was handmade by a terrific artist off Etsy.
Overall the project was a hit and clients loved receiving them.