Whole Foods Market opened a unit in Midtown, Detroit, to serve a primarily black, low income consumer who is relatively uneducated about local and healthy food. Check out this video audit to see how Whole Foods designed and managed the customer experience. A Brand Experience Brief by Denise Lee Yohn.
More brand experience briefs: deniseleeyohn.com/videos/brand-experience-briefs
Learn more about Denise: http:/./deniseleeyohn.com