Cox Communications Race :30 (Director's Cut)

CLIENT: Cox Communications

AGENCY: PM3

CG/VFX: Hinge

Hinge teamed up with PM3 in Atlanta to create :60 and :30 broadcast spots featuring four iconic racers representing the media streaming on Cox internet: games, movies, tv shows and music. The spot started with full pre-visualization in CG, followed by a live action green screen shoot. We then developed a futuristic CG city set in Maya and V-Ray and integrated the live action in Nuke.