A dream job !
A friend calls me out of the blue and asks if I can create a 5 minute brand film for his company 2XU.
We ended up shooting 25 athletes in Australia and US, working in 23 locations in 14 days. MAD BUSY !!! but fun.
Due to the budget not being what I am use to, I didn't care, I had creative freedom with no clients or agency slowing us down, it was one of those projects rare projects where I could just go for it.
I decided then to put together a 3 man fast and furious camera dept together. We shot with a couple of RED DRAGON cameras and a Movi rig, keeping it all very simple, light and quick so I could spend more time on being creative, less time being slowed with heavy slow awkward gear.
We quite literally ran after athletes for hours on end day after day. We were all stuffed by the time we flew home, Ended up with a few stubbed toes and a pulled muscle in my shoulder, but it was a great shoot none the less.
A dream job in fact because I was the given a loose script and plenty of rope.
We were given a list of athletes and locations that we had never seen or spoke to before, we just had to make it all work irrespective of how good bad and ugly they may have been.
I have to say though that ALL the athletes were amazing to work with !
Having to visually communicate what 2XU compression actually does and how much better it is over it's competitors (which was another video altogether) yet at the same time focusing on making the products look fashionable and cool. Which wasn't hard at all as the 2XU products looked great on everyone. And with the amazing replies from athletes themselves, US Navy seals & AIS Scientists 2XU actually does what it claims.
2XU were amazing... having the trust to let me do what we do best. Which intern they end up getting 10X more from me.
Thanks Aidan and the 2XU team.
Post Production by Method Melbourne, Music by Nylon, Producer Hamish Mcdonald (Legend)