Shooting Brake could expand the Rolls-Royce portfolio with an unique and historically relevant body type for Rolls-Royce. Designed over the Rolls-Royce Ghost chassis and around both the aesthetics and conceptual principles of architectural deconstructivism, the vehicle is a new interpretation of the strong Rolls-Royce identity through an evolution of the recognisable brand DNA.
The two-tone character that features on many of the mark's models developed into the glass fuselage which is visually suspended - or deconstructed - from the protective outer body. The passenger compartment merges with the bonnet and grille crown, which proudly carries the Rolls-Royce Spirit of Extacy. The inner-body is complimented by the floating blades underneath the grille crown and finished by the frame.
Shooting Brake’s classical proportions contemporarily captures effortless dynamism. Clean, sophisticated surfacing and strong graphics make it a timeless piece of design
Deconstructed, short film
Defined by a dreamy, soulful atmosphere the film is, like the Shooting Brake, designed with a deconstructed approach: the storyline is written and edited, the music and sound design cut, and the architecture consistently styled to match the main theme. The final scene is set in a typical rolling English countryside landscape with dry stone walls and chestnut fencing.
Deconstructivism is a development of postmodern architecture characterized by fragmentation, unpredictability and manipulating the structure's surface.
About Niels van Roij Design
Niels van Roij Design is a London-based design studio. It specializes in vehicle design, product design and design research.
For more information, please visit nielsvanroij.com