In celebration and anticipation of the Puma x ICNY FAAS 100 shoe, ICNY releases a video showcasing the fully reflective, all-red running shoe in action. The one-minute short film captures the athlete as readies himself and sets out for an early morning run. Driven by passion, the protagonist disappears into the dark, desolate, and wintry Brooklyn streets. Directed by Kellen Dengler, the video highlights the hi-visibility reflectivity features of the collaborative runner in its intended environment.
The Puma x ICNY "Heartbreaker" FAAS 100 will be available exclusively from the 7th February on icnysport.com. The global drop to follow on the 14th February.
Directed by Kellen Dengler
Edited by Riley Dengler
Cinematography by Brandon Kuzma