Obliquity might sound like a new aftershave. It is in fact an extremely useful strategy for getting the most out of life: stop pursuing your goals and you are far more likely to achieve them.
British economist and business writer, John Kay, takes to our pulpit to champion this revolutionary, if paradoxical, concept. He argues that many aims – from running a profitable business to living a happy life – are simply more likely to be achieved when pursued indirectly, than by running toward them full tilt.
This secular sermon took place at Conway Hall, London on Sunday 25 April 2010