Film & digital video
Running time: 4mins
'The cream shot is the most powerful sequence ever in a promo'
-Mike O'Keefe head of video Sony Music Entertainment.
PROMO NEWS Promo of the Month:
'I wanted this to be perceived as something which initially seems to be a masculine sexual fantasy, which is subsumed by a feminine one that is much more interesting.' Says WIZ
His video for new Sony artist DJ Rap is distinctly and subtly erotic, as four women including DJ Rap, are holed away in a hotel penthouse with an unwitting bellboy and a DV cam. The camera is the focus of the sexual fizz, and although WIZ says he is not attempting to engage in sexual politics he adds. 'The women are empowered by the fact they get their hands on the camera, not simply the objects of it'
He cast his characters from friends 'and people I met on the street' and went away for two days to rehearse with them to create a real dymanic. 'Ultimately you have to simplify with a four minute video. You can't really show all these emotions, but I think you get the essential feeling.'