KMP Seminar 'The Future of PR Technology' took place at the MDDA in Manchester, and was a great success!
KMP’s Bill Daring opened the seminar and presented his keynote on the topic of PR 2.0. Bill gave an overview of web 2.0 as well as showing the implications of this for the PR industry. Bill also took the opportunity to give a live demo of KMP’s latest product – Ackura PressRoom.
Jennifer O’Grady and Ross Brown from Democracy PR then stepped up to talk about how PR 2.0 isn’t something to be afraid of – the same rules apply, we're just using new communication channels!
KMP’s Paul Fabretti then followed to deliver a great presentation on blogging.
There was a fantastic turnout, with over 40 people in attendance. Companies who attended included Tangerine PR, Brazen, Weber Schandwick, AstraZeneca, ITV’s Channel TV, Context PR and many more!
This seminar will be repeated in London on the 25th June.
Tickets are still available - book now to avoid disappointment!
More about Ackura PressRoom:
KMP's PR 2.0 application Ackura PressRoom is custom built to post press releases on the Internet using the latest social media conventions. The press release builder uses popular social services to host video, images, audio clips and related links in order to increase the visibility of the content. Conversations taking place around this content can be monitored from the PressRoom application regardless of which website they are taking place on.