We were very excited when Chicago agency Trisect came to us with a unique take on how to tell the story of the mike’s hard lemonade brand.
With a simple illustration style (that is still jam packed with character!) we created a seamless piece, without ever moving the actual product. To accomplish this, we staged a shoot in our very own studio and then had a full team of 2D and 3D animators and illustrator work together to bring all the sky divers, lemon pickers, moped riders and aliens to life. Check out the spot and try to find all the hidden Easter eggs!
Client: Mike’s Hard Lemonade
Film Location: Sarofsky Studio, Chicago, Illinois.
Main Tools: ARRI Alexa digital cinema system; Adobe Illustrator; Maxon Cinema 4D; Autodesk Maya; Adobe After Effects; Autodesk Smoke for color-grading; The Foundry's Nuke for compositing, clean-up and finishing.
Advertising Agency: TRISECT
Creative Director: Craig Miller
Agency Producers: Bryan Haney, Judd Stricker
Production Company: Sarofsky Corp.
Executive Creative Director: Erin Sarofsky
Creative Director: John Filipkowski
Executive Producer: Steven Anderson
Producer: Michael Burke
Director of Photography: Steven Piet
1st AC: Mike Bove
Gaffer: Jason Chiu
Makeup Artist: Marla Del Angel
VFX Supervisor: Matt Crnich
Illustrator: Chris Anderson
CG Director: Andy Zazzera
2D Animators: Duarte Elvas, Tnaya Witmer, CJ Cook, Patrick Coleman, Brent Austin, James Nicky
3D Animator: Alex Kline
Junior Designer: Bhakti Patel