An amalgam of machinery, sports and iconic symbols of man’s prowess explode onto the screen. The concept was inspired by the idea of this ‘man world’ exposing itself atop a piston that shoots out of a gun. This resolving, ever-transitioning, world of masculinity resolves on the resilient Spike Logo.

Process Breakdown PDF: danchosich.com/pdf/Spike_ProcessBook.pdf
Early Software Preview: danchosich.com/media/Spike_Software.mov

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