Dateline Show Opening
I chose to rebrand Dateline NBC for a grad packaging class I'm taking at SCAD. The concept behind the whole Dateline rebrand is as follows: A puzzle, a work in progress that comes together to expose the truth and uncover the Dateline logo. Design goal: A crime scene, out of order--floating in an abyss of dead ends.
The viewer is privy to leafing through this jumbled mess of data, finally leading to the Dateline Logo. Dateline is the gateway to exposing truth and giving these fragmented elements order and meaning.