Far Cry 3 was a surprise hit of 2012, so the pressure was on to make the launch of Far Cry 4 bigger and even more memorable. To achieve this, we brought the game's setting, the fictional Himalayan nation of Kyrat, to life in all its vast and unexpected glory. Our campaign message, Every Second Is a Story, communicates all the unexpected twists and turns gamers could experience within.
Art Director: Li Shen
Senior Copywriter: Sharon Maher
Senior Illustrator: Johannes Holm