Working with director Giles Revell, WeFolk, AMV BBDO and The Mill, ScanLAB Projects created ’Transparent’ for the Department for Transport. This short educational campaign video warns against the dangers of rural roads. The work collects a series of rural locations to build up a virtual film set, in which the fateful story of a road accident unfolds.
More fatalities from motor accidents happen on rural roads than on the motorway, in fact, 60% of all road fatalities in Great Britain happen on rural roads. This work is part of a campaign for the Department for Transport’s THINK! road safety campaign which warns drivers of the dangers on country roads and encourages people to slow down by braking before the bend, not on it.
Using LIDAR scanning technology the work makes an entire rural landscapes totally transparent. These scans were then animated in post-production to show a car speeding along a country road along which we can see through trees, buildings, earth and people. Thanks to the LIDAR technology, the viewer can see the danger through the bends; the driver, however, can’t. As a result, the speeding car careers into an oncoming tractor in a fatal crash. The end titles suggest that, if a driver could see the danger through the bend, they would slow down. Brake before the bend, not on it.