The collection of videos examines the effectiveness of emojis as a digital visual communicator by integrating them into different linguistic and cultural contexts.
These subtitles have no rules or grammar, just like the emoijs in texts and emails. They can mean more than one thing, be used for the semantic idea they represent, be used for their phonetic value, represent words, reflect emotions - the list is endless.
What these videos show is that no matter how they are used, emojis can be effective and helpful for communication, even alongside different languages. However, they also have a tendency to be unsubtle and over-the-top. Similar themes are often apparent in modern technology such as the funny inaccuracies of speech input and predictive texting, and the difficulty to digitalise sentiment analysis.