Transportation and simple living are two of my favorite soapboxes. With this project, I want to dispel the notion that bikes are difficult, dangerous, impractical, etc. So I rode my bike, with an empty keg in tow, to my favorite local craft brewery (Stone Brewing). We had a couple of beers, and talked to the folks there about their commitment to sustainability. Then I loaded up a fresh keg, and pedaled it home 17 miles over some consequential elevation changes. I don't expect everyone to drag a 160lb keg up a steep hill on a bicycle, but I see my neighbors driving 1/4 mile from their homes to go to Vons, carrying their groceries away in plastic bags. Then they drive back to the same shopping center to get their requisite exercise at 24hr fitness. I just want to convince them to bike or walk that 1/4 mile to Vons to fill up a backpack with useful brew. At once they'll save time and money, and reduce dependence on oil and pollution going into our oceans.