This is a piece I produced to use to promote our digital agency, Soup Ltd.
It was intended as an affectionate homage to the Public Information Films of my childhood. PIFs combined a particular brand of home-knitted, made-in-Britain optimism, with creeping psychological horror (the image of the child's doll, ripped apart by the department store escalator still haunts).
Hopefully we were able to do justice to these brilliant, vintage pieces of film - indeed many of the clips were taken from PIFs including "Dangerous Diamonds" (1979), "Watch Your Purse", and "Census 1981"
Barrie Ingham lends his beautiful mahogany voice-over to the proceedings.
Mat Denney - Concept, script, storyboard, art direction, motion graphics and compositing
Pete Starkey - Producer
Al Dobson - Music and sound design
James Appleton - Video insert director ("Biscuits", "Four flavours of thinking", "Mice", "Saucepan")
Narrator - Barrie Ingham
Bryan Farrar - Grade and online edit @ The Club, London
As themselves - Mice
Stock footage sourced by Film Images London, Oddball Film and COI
©2006 Soup Ltd