Stanford University and Sid Lee are proud to announce their collaboration to reimagine the museum experience. The team, working with augmented content specialists Merchlar, launched a beta version of their Augmented Reality (AR) iPad application for the Anderson Collection at Stanford University. The Anderson Collection is one of the world’s largest and most outstanding private collections of 20th century American art. The eponymous museum was built to house 121 seminal works from 86 artists, including Jackson Pollock’s "Lucifer."
The app uses computer vision and augmented reality (AR) to recognize artwork and surface related multimedia content. This approach lets visitors freely follow their interests and share what they learn with their social networks, thus deepening their connection to the work. Importantly, our seamless technology creates a highly personalized experience for each visitor without changing the ethos of the space or adding staff. Beyond just widening the appeal of museums to a younger, tech-driven audience, we’ve witnessed the application bring multiple generations together to explore art and cultural history.
The team is currently working with several museums to further the development of this experience.