We produced this commercial in November 2009 for Style Birmingham, the consumer-facing brand of Retail Birmingham.
Retail Birmingham represents major retail brands in the city including Bullring, Selfridges, Harvey Nicholls, and the Mailbox. Fullrange teamed up with digital branding agency 383 Project who had already developed an online campaign for the client.
The advert was transmitted regionally on Channel 4 and ITV throughout December in the run up to Christmas and was completed in less than one month from commission to broadcast. The creative idea was developed in-house, and was directed by Lee Kemp (MD) and produced by Rachel Carter.