How Fast? 21st Century Approach To Speed & Innovation

Over the past decade design-thinking and user-insight practices have grown to become integral process within the worlds top organizations. This has lead to product, digital, and brand innovation consultancies to differentiate their services by framing new ways of doing things

During the last decade we have witnessed a layering of methodologies and activities in an attempt to differentiate how we discover, define, design, and deliver new solutions. Ironically, over much of this same time, the process itself has remained an assumption for practitioners across the business community.

Overall, what challenges exist for the next generation of research methods when applied to a process model that was born before the Internet? Nimble clients are making it difficult for consultancies to keep up. Demand for faster launches is challenging the effectiveness of traditional processes. Technology is shifting control where offerings can be "pulled" into the market, reducing risk from the traditional "push" model.

The business environment is demanding change. This talk will highlight new client demands and market forces that are reframing the question from "How might design-thinking be better used within the current development process?" to "How might the process itself be changed to enable new and better uses for design-thinking and research?"

Eric is a business design and brand growth strategist with a background in industrial design, architecture, and user-centered research. Over the past 15 years his work has been rooted in the development of innovative solutions for major brands across digital services, consumer electronics, energy, CPG, medical, home appliance, hardware and retail industries.

Eric’s work focuses on the intersection of business, design, and social/environmental impact. Eric brings a systems approach to the creation of strategic solutions that create new value for clients and improve the world for people.

Eric has spearheaded new consultancy practices at Interbrand and frog Design. Currently he leads new products, services, and business design solutions at Wolff Olins, a brand strategy and design firm with offices in the UK, New York, and Dubai. In this role, his mission is to challenge current business paradigms by disrupting categories and creating new growth opportunities for clients that embrace the value of constant innovation.

At the personal level, he believes in character development through diversity. His background ranges across an array of experiences as a farmer, builder (LEED AP), furniture maker, sailor, archery enthusiast & outdoorsman, professor, automobile restorer, and photographer. Beyond the business setting, these experiences inform his views on work, writing, and speaking engagements regarding future of design, technology, consumption and business strategy.

Eric has a degree in Industrial Design from Carnegie Mellon University, a Masters of Design Strategy from the Institute of Design. Currently, he is a guest lecturer at the University of Pennsylvania and teaches Design Management at the graduate level at Pratt Institute in New York City.

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