TMF Catalyst Project: "Building Marketplaces with Managed Service Syndication"
Interviews with project participants, including Mauricio Barberi, VP of Marketing & Sales at Iptivia.
The "Building Marketplaces with Managed Service Syndication" Catalyst Project, presented at TMF Management World in Nice, France May 20–22, 2008, demonstrates how syndication works in practice. Seven companies, under the auspices of the TMF, constructed a service syndication proof-of-concept involving Microsoft's LiveMeeting service yoked to Telefonica's own Agenda meeting organizer service and the web portal and video streaming services from Accenture. Tribold provides the product lifecycle and data management, Netcracker enables the order management and Iptivia and CA deliver the end-to-end service assurance.