This year, we had the pleasure to work again with the same team of good people after last year's SP Setia. It was really along process when we started on the project, many brainstorms and cracking ideas from short touching stories until the final decision the team decided to do another round of MV approach.
By given the task to produce a CNY MV in TVC form, The expectations and challenges have set alot higher than last year (SP Setia CNY TVC), one is we didn't want repeat the same style or like any usual CNY MV, another is we are require to showcase their sites, their staffs, and work within the theme, the muhibah direction, the dance move and the song that has been composed.
We looked at all these as a creative challenges, rather than a restrictions.
Our task is to join the puzzles and make it work.
We hope you will enjoy watching the TVC.
And if you wonder what happened behind the making:
Last but not least, wishing you all a happy and prosperous goat year!
Agency: Film Engine
Director: Dick Chua
Producer: Tris Bong
DOPs: Patrick Chua, Andy Tan, Dick Chua
Art Director: Elvin Seow
Song Composer: 邓智彰
Post offline: D1 Production
Post Online: APV