UNDP - Independence Academy - Alaa Ghanem - 2025

UNDP Self-Independence Academy "Alaa Ghanem" | Social Video by Fine Line Production (Lebanon, 2025)

In this Self-Independence Academy entry, creator Alaa Ghanem walks through a home care routine, one of 50 everyday life skills the campaign asks men in Lebanon to own. Produced by Fine Line Production for the UNDP Accelerator Lab, the series reframes household skills as the foundation of adult independence, gathering 23 creators under the slogan 'I am capable' (أنا قد حالي) to shift social norms around unpaid care work at home.

Client: UNDP · Production: Fine Line Production · 2025

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Fine Line Production · Video production in Beirut, Lebanon · finelineprod.com
Watch more: vimeo.com/finelineprodleb
Instagram: instagram.com/fineline.lb

Campaign page: finelineprod.com/films/self-independence-academy.html