The Flederhaus media façade is a collaboration between the Media Architecture Institute and Artportal. It is an experimental platform that artists, designers and citizens can use to visualize data, create interactive experiences and realize performative projects. This project opens an space of social interchange in Vienna, that citizens can use to discuss, share experiences, meet their neighboors and, ultimately, create a thriving urban life.
With this project the M.A.I. wants to establish a temporary landmark in the city that transforms its surroundings into a shared, -public- space. The project is located in Aspern, an urban development in the 22nd district of Vienna. The early stage of development offers opportunities to explore how digital media influences social dynamics. Thus, the intervention should ignite at an early stage social dynamics between the (future) residents and set in this way the underpinnings for social cohesion in the city.