Academy Award winning documentary filmmaker Ross Kauffman talks about his experience producing Born into Brothels. He is often asked about how he measures the social impact of his films. "I became a filmmaker because I didn't want to hear the word 'metrics.'" Kauffman puts the emphasis on "inviting people to emotion" rather than calling them to action. Kauffman's cautionary words to anyone trying to achieve social impact: "Let's just try to reach out to people and let them feel. Once people feel, then they will come together."