Hong Kong is famous for its narrow and congested streets.
It’s the perfect city for a Smart Car.
To bring this to life in the showroom, posters were created using an optical illusion called reverse perspective – which causes the roads to appear narrow and 3D, despite being completely static.
This reminded people that on Hong Kong’s roads, you want less car and more space.
Reed Collins – Chief Creative Officer
Sarah-Leith Izzard – Creative Director
Mike Pearson – Associate Creative Director
Sheilen Rathod – Managing Director
Dickson Tang – Account Director
Joyce Lau - Producer
Jonathan Jay Lee – Illustrator