Hint was challenged with designing a one-of-a-kind experience for patrons of the Nelson-Atkins Museum of Art at their annual gala event. This year the title was “Create the Night: POP” so the theme of pop art dominated the stories we decided to tell.
The night began with a reception in the Bloch lobby where Hint created an interactive projection background paired with a PHHHOTO PRO photo booth. Guests could design their own background by simply moving around, capture an instant moving picture, upload it to the site and share on social media platforms. All in a matter of seconds.
The big surprise of the night was a five and a half minute animated journey projection mapped to the walls of Kirkwood Hall. Hint wrote a story about a single zip-tone from a Roy Lichtenstein painting, and her struggles to find her way back home. Along the way she travels through the works of several famous pop artists. Inspired by these pieces, Hint recreated much of the art through tedious hand and digital techniques. Then painstakingly set hundreds of thousands of keyframes to bring it to life.
Telling a story spread over three walls to a dispersed audience with lots of site-line issues was no easy task. To design the best experience possible a 3D model of the room was constructed allowing the artists to make decisions on where to place key actions.
Hint partnered with Substream music + sound design to build a unique soundscape for every environment our character would encounter. And Harvest Productions worked to get the projection and sound systems installed, lined up, and running without a hitch.
The story made the guest forget about the chairs they were sitting in or even the food in front of them. It transported them to another place, helped reinforce their appreciation for the arts, and reminded them there is no place like home.