CW: Oddbjørn Stensrud AD: Samuel Huber, Dina Rüwe
CD: Jan Rexhausen - Jung von Matt, Stefan Haverkamp - MRM New York
CLIO student, Innovative media, Gold, 2010
ADC New York, New Media Innovation, Merit, 2010
Create an original and underground viral to drive a diverse and creative audience to the Fred Perry Subculture music website.
Fred Perry Subculture is a music website dedicated to fresh new music from across the globe.
Create a campaign that challenge the notion of a viral, and the mediums through which you can achieve a viral campaign.
With our campaign we make Fred Perry Subculture relevant to music lovers everywhere.